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Visit a real world bookstore and find some books you find both informative and attractive. Imagine that you could transfer the experience someone has while browsing this book to the web. Lush photographs, great writing, outstanding graphics. No distractions like ads and irrelevant "further reads". And combined with all features only the web can offer. If you have a broadband audience, why don't you publish a great looking, full-screen 700x400 photograph once in a while? Rethink the way the web is designed: If you come with great new solutions, your visitors will love you! :-) Simplify your layouts Pages we visit daily often look like this:  During repeated visits, we learn to concentrate on the central pieces of information, automatically suppressing all other page elements. So what we actually perceive is more something like this:  This "automatic suppression" is what makes us grow more and more unaware of advertising. But constantly letting our eyes do automatic suppression while surfing is both tiring and slower than just seeing a page with a simpler layout. Making pages complicated is part of the ad-based page economy, of course: The eye should wander around and stumble on the ads. But with Ipaya, you are able to cover your costs differently. That's why we suggest that you make your layouts simpler. Here is a simple suggestion how our example page could look like afterwards:  | ||||||||||||||||||||||||
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