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Comparisons   •   Traditional Pay-to-see systems •   One-site subscription •   Aggregation networks •   Liberty Alliance, Microsoft Passport •   Virtual Cash Traditional Pay-to-see systems (Example usage) Traditional Pay-to-see Ipaya Ipaya Advantage to you Programming effort You need to construct a payment interface. Programming effort is very small, because payment is handled by Ipaya. You save time. If you pay somebody else to program for you, you also save money. Consumer's decision-making effort Visitors need to decide if your information is valuable enough again and again before each click. The burden of thinking is taken off consumers. They have to decide once at the beginning for many sites and can then access as much things as they like. More people visit you, so you earn more money. Payment process Consumers need to enter their credit card details and other things, which takes a lot of time. Payment is needed once at the beginning. After that, every click instantly shows the desired page on every Ipaya site. An Ipaya subscriber that has never been on your page before just needs to click once to visit and pay you. Probability that a consumer buys your content Small. Considering the time and effort it takes, most consumers will not buy. Because of the many advantages, a big number of consumers will buy your content. More visitors that pay you money. One-site subscription (Example usage) One-site Ipaya Ipaya Advantage to you Perceived user value User has to pay a fixed amount to access any article on your site. User has to pay a fixed amount to access many articles on many different sites. Users are more likely to sign up. Earnings Take a look at this revenue calculation example to see how Ipaya can increase your earnings. Higher earnings. Programming effort You need to construct a payment interface. People want to come back, so you've got to let them create accounts with logins and passwords. And have a password recovery function. Programming effort is very small, because payment interface and account management is handled by Ipaya. For everything else, drop-in-place examples are already provided. You save time. If you pay somebody else to program for you, you also save money. Payment process Consumers need to not only enter their credit card details, but also their name, their address and other things, which takes a lot of time. Payment is needed once at the beginning. After that, every click instantly shows the desired page on every Ipaya site. An Ipaya subscriber that has never been on your page before just needs to click once to visit and pay you. Login creation A new account needed for every site. People hate to memorize passwords. They also often forget them and lose access to your site. Instead of registering a dozen times, people register only once. Less to memorize, less to forget. People will revisit you more likely, so you earn more money. Probability that a consumer signs up Small. Considering the time and effort it takes, most consumers will not sign up. Because of the many advantages, a big number of consumers will sign up. More visitors that pay you money. Aggregation networks In the comic sector, there are networks that combine the works of many different artists and allow a user to pay a flat fee to access them all (Example). Aggregation networks Ipaya Ipaya Advantage to you Placement of your work Webserver of the network. Comic is being rebranded as being "part of the network". Your own server with your own ".com" address. You have complete control over your property. No rebranding needed. Steps needed to access your comic Log into the network. See the list of available artists and comics. Click to see your comic. There are no limits how you design the road towards your comic on your homepage. Better integration with your website Value of a subscription About 30 different artists to visit Countless sites to visit on many different topics Your visitors get more value for a similar amount of money. Appeal to people who already have an Ipaya subscription None. Current subscribers can immediately visit your pay-per-view pages. More paying visitors. A subscriber needs to only click once and you already earn money. Signing up Networks often have already enough artists, so adding yourself needs time and luck. Immediate sign-up with no waiting time. Finally get a chance to earn money with your works. Liberty Alliance, Microsoft Passport Liberty, Passport Ipaya Ipaya Advantage to you Easiness of entering personal details Made easy: semi-automatic authentication at many sites is a key goal of both solutions. People can transfer their personal details automatically but need to confirm them afterwards. Full-automatic authentication means users never enter their details again at any site. Provide maximum comfort to your users. Privacy Visitors' personal data is shared because it's a key goal of both solutions. Visitors' personal data is not shared because payment is the only goal. Your visitors can stay anonymous if they wish. Payment principle Projects are not about payment, so you would need to implement your own traditional pay-per-view solution on top the solutions. No need to implement your own solution. Flat rate means that your users don't have to worry about money and can access a big number of different websites. You save time and money during setup. Flat rate makes your offer more attractive, so more people visit and pay you. Virtual cash Virtual cash is data on your harddisk that counts as money. Sending this data to others is the equivalent of sending a person money. Virtual cash Ipaya Ipaya Advantage to you Repeated visits No help provided. Publishers either ask money every time a page is visited or need to program some login functionality to allow people repeated visits without paying each time. Handled completely automatically. During their subscription, people can revisit sites as often as they like without paying extra or creating a login for your site. You save time and money to program the login functionality. And People will revisit you more likely for new pages, so you earn more money. Consumer's decision-making effort Visitors need to decide if your information is valuable enough again and again before each page they see. The burden of thinking is taken off consumers. They have to decide once at the beginning can then access as many sites as they like. More people visit you, so you earn more money. Ease of use Each user needs to administrate their virtual wallet. Nothing to administrate Since visitors don't need to learn anything, they concentrate on your site, not the technology and visit more pages. Perceived user value User has to pay a fixed amount to access one article on your site. User has to pay a fixed amount to access many articles on many different sites. Users are more likely to sign up. Probability that a consumer buys your content Small. Considering the time and effort it takes, most consumers will not buy. Because of the many advantages, a big number of consumers will buy your content. More visitors that pay you money. Sign up *Divine, Northern Light, IGN Insider, Modern Tales, Liberty Alliance and Microsoft Passport are registered trademarks of their corresponding owners. Ipaya has no relationship or affiliation of any kind with these companies and projects.

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